Boot Camp: Day 9

The Fortune is in the Follow Up:

Mining the Gold Within Your Leads and Prospects List


“Some of the biggest challenges in relationships come from the fact that most people enter a relationship in order to get something: they’re trying to find someone who’s going to make them feel good. In reality, the only way a relationship will last is if you see your relationship as a place that you go to give, and not a place that you go to take.”
- Anthony Robbins, American Advisor to Leaders


As you continue up through your marketing career these expressions will become very familiar:

  • "The Fortune is in the Follow Up"
  • "The Money is in the List"

Don't dismiss or misunderstand these expressions as money grubbing rhetoric. The reason you are creating a list is to create a long term asset held together by strong and mutually beneficial relationships.

What Google™, YouTube™ & Facebook™ Taught Us

When you ask the average network marketing novice how they imagine money is made on the internet, they will probably have a picture of an Ebay home business, or setting up an online store and watch the sales roll in.

But the fact of the matter is that the most valuable thing you can create online is not a retail website necessarily. The most valuable asset you can create is a subscriber base.

Case Study 1: YouTube.com
In 2006, Google paid $1.65 Billion for YouTube.com -- a company that was less than 2 years old.

YouTube.com was spending $1 Million per month on bandwidth alone.

They had spent over $16 Million dollars in development without any profit.

It's advertising revenue was slim compared to their expenses.

Paying $1.65 Billion to lose at least $1 Million per month doesn't seem like a great investment.

Case Study 2: Facebook.com
Facebook founder Mark Zuckerberg in 2006 turned down a $750 Million offer from Yahoo!. He says he won't consider anything less than $2 Billion.

The only revenue model it had at the time was advertising and the purchasing of "gifts" for fellow subscribers.

Profitable? Not even close. At the time, they had to request $25 Million in Venture Capital.

So why would he expect $2 Billion for his site? Well, fast forward a few years and you can see why Zuckerberg chose not to sell.

The Value of a Subscriber Base

If you look at valuable online businesses, you'll notice a common thread. They have ways to build a list of subscribers and getting them to return over and over again.

YouTube is the world's biggest video hosting service, where subscribers can post or watch anything from a pelican eating a pigeon to the presidential debates. It's monthly visitors go well over a Billion.

Facebook currently has over 1.23 Billion active users! Nuff said.

The reason ALL these companies hold so much value is because in a world of DVR, Do Not Call Lists, satellite radio and diminishing newspaper subscriptions, advertisers are looking for new ways to bring eye balls to the table and if you have the eyeballs, the world is your oyster.

The value of these companies, whether it be a network marketing company or an online social networking phenomenon is mainly based on the size of their subscriber base, daily visitors and most importantly, potential.

So whether you are making a million per month or losing a million per month, at a time when advertisers are getting desperate you have a valuable asset because of the potential available even if you are currently in the 'red'.

"Wait! I don't have the resources to create another 'YouTube'!"

You don't have to.

These companies had to spend a lot of money to build their list, however what we do is monetize the list while we build it!

What I have been showing you in this bootcamp is not how to build a subscriber list of a million people to sell to Google for $1 Billion, (because that is highly unlikely).

What I am teaching you is how to build a list a few thousand loyal subscribers which will give you ongoing income and beyond your network marketing business.

Essentially, showing you how to make money from the people that decide they DON'T want to join your business. Imagine if you were able to make $100 from every person who ever said 'NO' to your network marketing business!

Whether they said 'YES' or 'NO', you're smiling from there all the way to the bank!

Start Making Money from Day #1

You don't need to sell your business to anybody. You can start making money as soon as you get your first subscriber, if you do the following:

  • Provide value to your newsletter subscribers
  • Position yourself as a leader and expert in MLM or home business to your subscribers.
  • Offer a solution (your solution) to your subscribers, while continuing to provide value regardless of whether a subscriber buys or joins you.

The key here is you want to keep people around long enough so that they eventually will buy or join you, (hence "the fortune is in the follow up").

This is what YouTube™ & Facebook™ were banking on early in their history. Keeping people around long enough until they figure things out, which they eventually did.

But you have the luxury of turning a profit right away, which is why learning the Art of Attraction Marketing is so important.

So don't delay. Put this into action. 
Pick up a copy of the Attraction Marketing Formula and start learning what you need to make money online, grow your already existing business (if you have one) and eliminate any and all marketing costs.

The next move is yours...

To Mining the Gold in Your Network Marketing Business,

Ferny

Ferny Ceballos & ​Kat Krasilnikoff
Your Attraction Marketing Coach

P.S. To skip ahead and get the most comprehensive internet recruiting course for network marketers, grab your copy of The Attraction Marketing Formula!


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