Boot Camp: Day 6
'Dating' Your Prospects:
How To Get Your Prospects to Fall In Love With You & Your Product...
“Attraction Is Not a Choice.”
- Eben Pagan
Watch Day 6 Lesson Above or Read Text Version Below:
Remember my buddy James from yesterday?
Well he did it again... but this time, with the information we discussed in the last Boot Camp in mind, he took a different approach.
He got into his favorite pair of flip-flops, white t-shirt, and a pair of cargo shorts and hit the mall.
No fancy tuxes, no roses, no air of "desperation".
Rather than going for broke, he decided to take it slow and shifted his intentions...
In his previous experiment, James asked 53 different ladies in the mall to marry him and got rejected by ALL of them.
This time, he talked to 17 women within an hour.
He talked them up a bit, created a little rapport, and asked for their numbers.
Because he learned that before ANYONE will marry him, he has to build up a relationship first. And before he's able to get their numbers, he has to invest some time with them to start that relationship.
He created the first level of attraction (interest), which takes time a little time.
This is why he could only speak to 17 people in the same amount of time that he spent getting rejected 53 times.
Out of that 17 people, he got 9 phone numbers which means he now has 9 people he can continue building rapport with and produce friendships or more with.
Successful Online Marketing is like Dating
This is how you should think about in terms of marketing your network marketing business.
You do the things that enable you to get your prospect's contact information, and then you proceed to utilizing that contact information to build a relationship through email newsletters by being interesting, informative and trustworthy.
In terms of dating, this is the equivalent to exchanging emails, chats & text messages, etc. Non-threatening simple communication that will build up to something more.
So what exactly do you put in those email newsletters? As discussed in the last Boot Camp, you must:
1. Provide free valuable information to the reader
2. Tastefully plug whatever product/opportunity your personally endorse to help your prospect get the resul they want.
Let's break this down...
First, Provide Free Valuable Information -- How to Fix their Problem
Let me state this loud and clear, do NOT put together a pile of crap.
Got it? Crap, literally, will repel people.
This means don't just start puking out random pieces of information that are meant as "space-fillers" and rush into the pitch.
As a matter of fact, you should be looking to OVER-deliver.
- You want to woo-and-wow your reader
- You want them to think "wow, this person knows what he/she's talking about"
- You want them to look forward to your next newsletter and be eager to JOIN YOU and your opportunity.
You already know that they are interested in solving a problem, which you can help them solve (i.e. make money, start a business, get healthy, lose weight, etc.). So now it's time to demonstrate your expertise and your wisdom to them. This will further cement you as an expert in their minds and THEY will convince themselves that YOU are the leader they want to JOIN and follow.
Remember, before your prospects will buy FROM you, they have to buy INTO you.
Second, Tastefully Offer a Solution - YOUR Solution
This is not the time to be timid. While you don't want to make the newsletter be a tasteless sales-pitch (because the goal here is to add value to the reader), you also don't want to miss out on an opportunity to make the sale.
You do this through strategically positioned sales copy (call to action - enticing and reminding the reader to purchase your product/opportunity to get even MORE value from you).
If your newsletter is doing all mentioned above AND it's incorporating some darn good copywriting (see Chapters 8 & 9 of the Attraction Marketing Formula on copywriting), the reader will be so in tune with your teaching, you will have not only captured their attention, but positioned yourself as the leader and someone they want to be with for the LONG HAUL.
When someone is unfamiliar with a concept, but see someone as a credible expert, they are more likely to follow that person than do their own research.
The reader is thinking, "yes, this author is talking to my pains, this author is proposing solutions, this author is an expert in the field and is definitely knowledgeable... I need to do what they are doing, to solve my problem."
Also... don't stop adding to your newsletter series.
The more value and follow-up emails you send, the more likely you'll catch your subscriber when the timing is right for them to join your team or buy your product.
Remember, it's up to YOU to keep that relationship going. So keep pinging your prospects over as long a period of time as possible.
START ATTRACTING PROSPECTS
Click Here to Learn More About the Attraction Marketing Formula Course, So You Can Build Your Business Rejection Free!!
But Wait! My Hand Is Going to Cramp Up Trying to Deliver 1,000+ Emails per Day?"
So now you have compiled your list of newsletters and you have your list of subscribers, how do you propose to deliver all those newsletters?
You can potentially have hundreds, thousands of subscribers and dozen's of newsletters! Doing it by hand would be silly.
Option 1: Hire monkeys to type and send these emails.
Option 2: Use Email Autoresponder Technology (Winner!)
This is where technology comes to the rescue. What you are looking for to aid you in getting these newsletters to the inboxes of your subscribers is an autoresponder.
An autoresponder simply keeps track of those that opt into your newsletter series. It is like your personal mailman whom doesn't sleep?
Expect to pay ~$19 a month for a basic autoresponder and you can get further training inside the Attraction Marketing Formula on setting that up.
So there you have it!
So you have created a relationship based on value and trust and you are able to maintain that relationship automatically over time.
(Disclaimer: You can't automate dating. Sorry. Well, maybe a little but that's a story for a different day)
After a relationship has been established and your prospect is magnetically drawn to more of your expertise, we are almost ready to put the 'Magic Slot Machine' together.
What is the 'Magic Slot Machine'? We'll talk about that tomorrow.
To Creating Powerful Relationships,
Ferny Ceballos & Kat Krasilnikoff
Your Attraction Marketing Coach
P.S. To skip ahead and get the most comprehensive internet recruiting course for network marketers, grab your copy of The Attraction Marketing Formula!