Boot Camp: Day 1
'Shotgun' Marketing vs. 'Sniper' Marketing:
Discover What Your Auntie Can Teach You About Sponsoring People Who Will Be Excited About Joining Your Network Marketing Business
Welcome to Day 1 of your Bootcamp!
You can watch the video lesson here OR read the text version below...
My name is Ferny Ceballos and on behalf of my team at Elite Marketing Pro, I'm excited to be sharing the exact online recruiting blueprint, which today, generates my business 300-500 leads (prospects) per day, 30-50 customers per day and recruits 70 - 100 new serious business builders per month!
I know it sounds crazy hearing those numbers, but know that this process begins with first understanding what I do, then with me helping you learn how to do it and take action so you can produce your first few prospects online and grow from there.
As the saying goes, a journey of a 1000 miles begins with your first step. My journey began with the first prospect I ever attracted online, then my first customer and then my first new recruit!
In fact, I started in the exact same place you are now, almost 10 years ago, registering for a previous version of this online recruiting bootcamp training!
I'll be sharing the details of that story with you in the upcoming days of this series
Get More FREE Training via FB LIVE...
Now, before you do anything else, I just wanted to let you know that we make more FREE training on marketing, prospecting and recruiting with social media, available on our Facebook Page for our bootcamp subscribers.
You'll want to do the following right now to make sure you get access:
- Visit Kat Krasilnikoff Facebook page
- "Like" our Page, If You Haven't Already
- On the same "Liked" Button, Select "See First" and "Turn On" Notifications
- Next to "Notifications" select the 'Edit Icon', then select "Videos" & "New Live Posts"
This will ensure that you get notifications when we post new training videos OR go live with any of our free daily live training.
With that said, I want to start off this lesson by painting a scene
Let's Talk About Your Auntie...
Let's pretend you are planning for your upcoming wedding. If you wanted to send an invitation to your Auntie Anne for your wedding you would have two options for delivery:
1. Look up her address after verifying that she is interested in attending your wedding, then send her a self-addressed stamped envelope with an invitation to her.
2. Bust open your bank account for $10,000 and print out 10,000 copies of the same invitation, hire a pilot to fly over the city your aunt lives in and drop invitations all over the city in hopes that she will get at least one of the invitations.
Which option would you choose? It's pretty obvious right?
Well, when it comes to network marketing, the majority of Networker shave proven themselves to make very silly choices.
It Should Be A 'No Brainer', Right?
If it was up to most company network marketing leaders, they would choose Option 2.
Simply put, most networkers use ineffective "shotgun" marketing strategies because that is quite literally all they know and are taught.
But guess what?
Like a shotgun, a scatter shot won't get you very far...
Most bombard the friends, family and strangers with horrible approaches, emails, flyers, and pray for a positive outcome.
The Woes of Traditional Network (Shotgun) Marketing
I recently with my friend & network marketing multi-millionaire, Kosta Gara, described his first attempts at network marketing in the 90's and failing miserably, because he literally tried to recruit EVERYONE, without qualifying them or seeing if they are serious about working the business.
Now Kosta was a good recruiter (unlike most of us when we get started), but as quickly as he could get them in, they were quitting left and right.
Later he came to the realization that people were different with different motivations and he identified the types of people which would most likely make great prospects & be serious about building AND he also managed to figure out the types of people he should avoid, because they were the least likely to do anything in their business or worse yet, hurt his business by being negative and suck him of his energy and time.
What Kosta had figured out for himself after a lot of trial and error was his best 'target market', whom would make the best business builders and he almost exclusively focused on those types of people and ignored those who would waste his time.
And here's the unfortunate truth I also learned from Kosta - most networkers end up recruiting and sponsoring the people that are most likely to waste their time or hurt their business!
How to Connect & Have Enrollment Conversations with People Who are Open to Your Message
Over a decade later, what I had figured out myself after struggling in network marketing, was not just to learn how to identify the best people to recruit, but also how to find and target the people who would be most excited, positive and open to looking at an opportunity by leveraging the internet!
Yet, the majority of the network marketing industry continues to peddle the myth that "everyone is your prospect", which is why if you are new to network marketing or have continued to fail in the industry, you'll never be able to recruit yourself into financial freedom.
It's not recruiting which will create wealth for you. It's how you recruit, who you recruit and what you teach those new recruits!
Today, there is a small group of elite network marketing professionals who have gone online to do lead generation, sales and recruiting and for GOOD reason!
When I discovered that Google (and today Facebook) are willing to TELL YOU, who would most likely be open to your product or opportunity, the game completely changed for me.
What Kosta discovered on how to build offline back in the day, I discovered online - ON STEROIDS - without ever having to leave my home, which put me at a distinct advantage over all other networkers and even competitors on the product level.
What Does Online Marketing Mean to You?
Bottom line: If you own a network marketing business and you are NOT marketing online, you are at a strategic disadvantage and as you will soon learn, you'll be at risk of losing downline members to other networkers who do utilize the internet.
Please note, that I am not advocating AGAINST offline marketing. As Kosta proved, you can take these principles and apply offline, but my preference is actually having a home business, rather than driving around to meetings. Totally cool if you prefer that or if that's working for you.
However, what this is about is teaching you to wield of power of online marketing which may be used independently or in conjunction with traditional marketing stategies.)
Let's go back to our analogy of getting that invitation out to Auntie Anne. You see, with traditional network marketing you are pretty much blind as to WHOM you are addressing – you have no idea their interests, their desires, pains, frustrations, and more importantly, if they are at all likely to be interested in what you have to offer.
START ATTRACTING PROSPECTS
Click Here to Learn More About the Attraction Marketing Formula Course, So You Can Build Your Business Rejection Free!!
Online Marketing Changes the Game & Gives Your Efforts 'Sniper-Like' Accuracy
With online marketing, you aren’t interested in marketing to everybody.
You are only interested in those who have an interest in what you have to offer and you will only market (spend money or time) on those who have demonstrated an interest in what you’ve got.
How do you do that?
Google, Facebook & YouTube can tell you who is interested in what you've got...
How do they do this?
Well, when 90% of internet users are using Google, Facebook and YouTube for searching & entertainment, you can bet your 1st born that these platforms can tell you what a particular person is interested in. This is the key!
More specifically, Facebook knows a TON about you and everyone else on Facebook or Instragram based on your behaviors, what you LIKE, who you follow, what you read, what you watch, etc. etc. and they allow you and me to tap into that!
Creating Your Online Prospecting System
You have to look at marketing as a funnel – you start with a wide top that captures people who are interested in the things your best prospects would be interested in and you qualify those people more and more at each level down of the funnel.
As you proceed with your marketing, your prospects proceed further and further down that funnel, qualifying themselves more and more - on complete auto-pilot!
Ultimately, you end up with only the diehards, the hardcore, and those whom cannot wait to purchase your product or join your opportunity and salivating for the opportunity to get started. (Yes, these people do exist!)
And all of this can be done automatically and cheaply with a simple 'attraction marketing' website, which you don't even have to build because we can provide it for you.
The Secret Self-Funding Lead Machine
Plus, I'm even willing to show you a ‘secret formula’ which induces your potential prospects to pay you up front... regardless of whether they join your network marketing business or not, so that your costs to operate are covered - just like a real business.
These methods are revealed in detail in the Attraction Marketing Formula Course
So while everyone else is throwing away their money paying “to dump tens-of-thousands of invitations all over the city” or worse yet, scouring the city and approaching random people, you as an online marketer will easily find where “your Auntie Anne lives and send one invitation to her so that she’s sure to be at your wedding.”
And we’ll even show you how to make Auntie pay for your invitations.
Over the next 10 days, I'll reveal the secrets behind the Attraction Marketing Formula, which most network marketers will never discover.
Yes, you heard me right – the secret weapon that will make your online marketing trump traditional network marketers.
Or if you want to skip ahead and get right into the nitty gritty 'How To' of attraction marketing, I invite you to invest in my Attraction Marketing Formula course!
Either way, prepare to have your Network Marketing paradigm rocked!
To Your Success,
Ferny Ceballos & Kat Krasilnikoff
Your Attraction Marketing Coach
P.S. BTW, like I said, to skip ahead and get the most comprehensive course for recruiting online for your MLM, grab your copy of The Attraction Marketing Formula!